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Portrait of Alexander Gottlieb Baumgarten

Thinker

Alexander Gottlieb Baumgarten

“Aesthetics is the science of sensory knowledge.”

— Alexander Gottlieb Baumgarten

Business — practical interpretation

Sensory experience of your product — how it looks, feels, sounds — is a form of communication.

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The quotation is attributed to Alexander Gottlieb Baumgarten. The Business and Personal notes are modern practical interpretations.