Thinker
Iris Murdoch
“Love is the extremely difficult realisation that something other than oneself is real.”
Business — practical interpretation
Customer empathy requires genuinely forgetting yourself. Real UX research listens, it doesn't confirm.
Thinker
“Love is the extremely difficult realisation that something other than oneself is real.”
Customer empathy requires genuinely forgetting yourself. Real UX research listens, it doesn't confirm.
The quotation is attributed to Iris Murdoch. The Business and Personal notes are modern practical interpretations.