Thinker
Georges Sorel
“The myth is a set of images capable of evoking instinctively all the sentiments.”
Business — practical interpretation
A compelling company narrative mobilises people in a way that strategy documents cannot.
Thinker
“The myth is a set of images capable of evoking instinctively all the sentiments.”
A compelling company narrative mobilises people in a way that strategy documents cannot.
The quotation is attributed to Georges Sorel. The Business and Personal notes are modern practical interpretations.